JDR Consulting Case Study

JDR Consulting

Transforming Technology

We were challenged to position JDR Consulting for a breakthrough in marketshare and expand into other industries while faced with a tight delivery deadline.

JDR Consulting, a founder-driven real estate consulting firm, was looking to emerge as the industry leader within their competitive landscape and then use this position as a launching point to expand past the real estate industry and into other segments. The executive team came to us facing the problem that external perceptions of the JDR brand were weak and did not match the internal strength of the company's quality client service, network of trusted experts and unique approach to consulting. Looking to compete with large consulting firms, JDR engaged Alignkraft for a full AKDx™ process to elevate their brand strategy.

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Francis Financial Case Study

Francis Financial

A breakthrough in engagement

Alignkraft was challenged to differentiate Francis Financial within an extremely competitive market, pivot the brand so it attracted the correct leads while engaging existing clients, and reflect the company's recent growth and elevated status.

Francis Financial, a founder-driven financial planning firm, sought out Alignkraft consulting services at a critical time in growth. With Stacy quickly rising as a top industry expert constantly being invited for TV appearances, guest editorials and interviews, she recognized the pressing need to reexamine where the Francis Financial brand stood in terms of attracting and engaging her target client base. She understood her current strategies were not working hard enough but could not pinpoint exactly why. This is where Alignkraft came in and used the exhaustive AXDx discovery process to drill down and discover what was misaligned. 

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