Francis Financial Case Study

Francis Financial

A breakthrough in engagement

Alignkraft was challenged to differentiate Francis Financial within an extremely competitive market, pivot the brand so it attracted the correct leads while engaging existing clients, and reflect the company's recent growth and elevated status.

Francis Financial, a founder-driven financial planning firm, sought out Alignkraft consulting services at a critical time in growth. With Stacy quickly rising as a top industry expert constantly being invited for TV appearances, guest editorials and interviews, she recognized the pressing need to reexamine where the Francis Financial brand stood in terms of attracting and engaging her target client base. She understood her current strategies were not working hard enough but could not pinpoint exactly why. This is where Alignkraft came in and used the exhaustive AXDx discovery process to drill down and discover what was misaligned. 

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Hivalgo Case Study

Hivalgo

A new frontier

We faced the task of building a brand from the ground up within a landscape that had never seen a product like that which Hivalgo offered. 

Alignkraft partnered with Hivalgo in its infancy as the company was getting ready to introduce a brand new digital marketplace for trading speciality agricultural commodities which did not exist at the time. The product was not finished and the company did not yet have a client base, so we worked hand in hand with Hivalgo consulting on all aspects of business including messaging, positioning, marketing, sales and long-term strategy. The ultimate goal was to  position Hivalgo to capture its initial round of investment and customers.

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Meridian Risk Management

Meridian Risk Management

We faced the task of  a brand from the ground up within a landscape that had never seen a product like that which Hivalgo offered. 

Alignkraft partnered with Hivalgo in its infancy as the company was getting ready to introduce a brand new digital marketplace for trading speciality agricultural commodities which did not exist at the time. The product was not finished and the company did not yet have a client base, so we worked hand in hand with Hivalgo consulting on all aspects of business including messaging, positioning, marketing, sales and long-term strategy. The ultimate goal was to  position Hivalgo to capture its initial round of investment and customers.

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