Novus
Perspective Matters
This technology start-up came to us with a vision, a name and little else. Alignkraft was brought in very early for a comprehensive brand consultation. We worked with Novus in their infancy to develop crucial launch strategies, touching on everything from branding, positioning and messaging to pricing, product offerings and sales.
We faced an aggressive timeline to launch the Novus brand with the goal of landing initial investment so they could expand their team to acquire the right people essential to growing the company. Having no branding or marketing materials to start with, Alignkraft looked to industry research and analytical data to develop targeted strategies to propel Novus forward.