JDR Consulting Case Study

JDR Consulting

Transforming Technology

We were challenged to position JDR Consulting for a breakthrough in marketshare and expand into other industries while faced with a tight delivery deadline.

JDR Consulting, a founder-driven real estate consulting firm, was looking to emerge as the industry leader within their competitive landscape and then use this position as a launching point to expand past the real estate industry and into other segments. The executive team came to us facing the problem that external perceptions of the JDR brand were weak and did not match the internal strength of the company's quality client service, network of trusted experts and unique approach to consulting. Looking to compete with large consulting firms, JDR engaged Alignkraft for a full AKDx™ process to elevate their brand strategy.

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Verificient Case Study

Verificient Technologies

Accelerated Growth

We were challenged to build a brand from the ground up, capture funding and get a stronghold on market share within an emerging and rapidly changing industry.

This education technology start-up came to us ready with a vision, a product and a team - but no name. Alignkraft was brought in very early and created the company's eventual name, Verificient Technologies. From that point on we worked hand in hand with Verificient to develop crucial launch strategies, touching on everything from branding, positioning and messaging to pricing, product offerings and sales. 

Following the pace set by the rapidly changing online education industry, we followed an aggressive timeline to launch the Verificient brand and its flagship product Proctortrack with the goal of landing initial investment and to quickly acquire market share while the number of competitors was still low. Having no branding or marketing materials to start with, Alignkraft looked to industry research and analytical data to develop targeted strategies and introduce a new leader to the market.  

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Novus Case Study

Novus

Perspective Matters

This technology start-up came to us with a vision, a name and little else. Alignkraft was brought in very early for a comprehensive brand consultation. We worked with Novus in their infancy to develop crucial launch strategies, touching on everything from branding, positioning and messaging to pricing, product offerings and sales. 

We faced an aggressive timeline to launch the Novus brand with the goal of landing initial investment so they could expand their team to acquire the right people essential to growing the company. Having no branding or marketing materials to start with, Alignkraft looked to industry research and analytical data to develop targeted strategies to propel Novus forward.

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Hivalgo Case Study

Hivalgo

A new frontier

We faced the task of building a brand from the ground up within a landscape that had never seen a product like that which Hivalgo offered. 

Alignkraft partnered with Hivalgo in its infancy as the company was getting ready to introduce a brand new digital marketplace for trading speciality agricultural commodities which did not exist at the time. The product was not finished and the company did not yet have a client base, so we worked hand in hand with Hivalgo consulting on all aspects of business including messaging, positioning, marketing, sales and long-term strategy. The ultimate goal was to  position Hivalgo to capture its initial round of investment and customers.

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